We’re BOADE. To us, design is everything.

For far too long, design has taken a backseat in the world, but it is time to put it front and center in all we do.

We design what matters.

BOADE exists to reimagine what’s possible through design that’s strategic, evidence-based, and built to shift systems.

Founded by a physician with deep experience in design and business, BOADE works at the intersection of insight and action. We partner with organizations, teams, and founders who aren’t satisfied with the status quo and who know real progress takes more than good intentions. Our approach is rigorous and real. We lead with research, strategy, and a clear-eyed view of complexity, because the problems worth solving don’t come with easy answers. We translate insight into bold, usable, scalable solutions: products, services, and systems that move people and industries forward. Design, to us, is a force for regeneration. It’s how we rethink outdated structures, bring new ideas to life, and build a future where more people can truly thrive.

If you're ready to think bigger and build smarter, let’s make something that matters.

Where humanity meets positivity

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Where data meets design

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Where purpose meets possibility

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Where humanity meets positivity • Where data meets design • Where purpose meets possibility •

Our Innovation Framework

  • Deconstruct the challenge to understand its roots across behavior, culture, and systems.

  • Use mixed methods to find the insights others miss: tensions, gaps, and edge cases.

  • Prototype bold solutions, informed by science, ethics, and human needs.

  • Turn vision into action—products, services, policies, or narratives that create real change.

  • Build in cycles of feedback, reflection, and refinement.

Studio Ethos

We embrace bold ideas.

We don’t shy away from thinking boldly. Solving complex problems means pushing boundaries and challenging the status quo. While we always design with safety and ethics in mind, we also refuse to settle for easy or predictable. If we’re not pushing limits, we’re not doing it right.

We believe in authenticity.

Design works best when people can truly be themselves. We build a culture of psychological safety where diverse ideas are welcomed, encouraged, and celebrated. The best designs come from real people, not idealized versions of them.

We design for resilience.

We’re not just creating solutions that withstand challenges—we’re designing them to thrive through them. Our work helps people, organizations, and systems adapt, bounce back, and come out stronger, no matter what gets thrown their way.

We are driven by curiosity.

We question everything—except our values. We ask tough questions, challenge assumptions, and dig deeper to uncover insights that lead to smarter, more effective design. If you're not asking the hard questions, you're just following the crowd.

We value adaptability.

The design process is rarely a straight line, and we’re perfectly fine with that. We stay flexible, adjust when needed, and always keep our eyes on the end goal: creating solutions that make a real impact, no matter how messy the journey may get.

We practice mindfulness.

Every decision we make is thoughtful, driven by a commitment to people’s wellbeing. Our goal is to create sustainable solutions that are as effective as they are considerate—because we believe in doing no harm and also in doing a lot of good.