We’re BOADE. To us, design is everything.
For far too long, design has taken a backseat in the world, but it is time to put it front and center in all we do.
Where humanity meets positivity
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Where data meets design
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Where purpose meets possibility
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Where humanity meets positivity • Where data meets design • Where purpose meets possibility •
We design what matters.
Not just what looks good—but what actually works.
At BOADE, we believe design should do more than just check the box. It should challenge assumptions, ask better questions, and build smarter, more human solutions. It should actually create space for people to truly thrive. It’s about creating experiences that change how people think, feel, and act.
We started BOADE with one simple goal: to use design as a tool for real progress—not as decoration, not as a buzzword, but a force for change. We're not interested in the status quo. And, we’re not here to follow the rules. We’re here to rewrite them. We’re here to push boundaries and bring shared knowledge to the problems that actually shape people’s lives.
Design isn’t linear. It’s messy. But, that’s where the opportunity lives—in the complexity, in the friction, in the hard-to-solve. That’s where we do our best work, which is driven by research, shaped by storytelling, and guided by the people at the heart of it all. Our approach is thoughtful, rigorous, and grounded in real-word insights, meaning we listen first, research deeply, and build with purpose. We take the time to understand what people actually need, and then build solutions that meet them where they are and take them where they need to go. Whether we’re working on a product, a service, or a system, our aim is to always create something useful, meaningful, and lasting.
If you're looking for more than just surface-level design and you're ready to challenge how things have always been done, let’s connect.
Our Design Principles
We embrace bold ideas.
We don’t shy away from bold ideas. Solving complex problems means pushing boundaries and challenging the status quo. While we always design with safety and ethics in mind, we also refuse to settle for the easy or predictable. If we’re not pushing limits, we’re not doing it right.
We believe in authenticity.
Design works best when people can truly be themselves. We build a culture of psychological safety where diverse ideas are welcomed, encouraged, and celebrated. The best designs come from real people, not idealized versions of them.
We design for resilience.
We’re not just creating solutions that withstand challenges—we’re designing them to thrive through them. Our work helps people, organizations, and systems adapt, bounce back, and come out stronger, no matter what gets thrown their way.
We are driven by curiosity.
We question everything—except our values. We ask tough questions, challenge assumptions, and dig deeper to uncover insights that lead to smarter, more effective design. If you're not asking the hard questions, you're just following the crowd.
We value adaptability.
The design process is rarely a straight line, and we’re perfectly fine with that. We stay flexible, adjust when needed, and always keep our eyes on the end goal: creating solutions that make a real impact, no matter how messy the journey may get.
We practice mindfulness.
We design with care and intention. Every decision we make is thoughtful, driven by a commitment to people’s wellbeing. Our goal is to create sustainable solutions that are as effective as they are considerate—because we believe in doing no harm and also doing a lot of good.